Report about entering a new market of astrazeneca business essay

It is more desirable to have a larger value of the ratio as it then indicates that the company has a higher margin of safety and will be able to pay the debts. In many countries, it manufactures the products while also export products to countries where they do not have manufacturing operations.

The graph below summarises the stage of innovation Johnstone, et al. It can also be seen that their share price is increasing as the change is positive showing that AstraZeneca is gradually climbing up the market and becoming more and more valuable. With this in mind it is then interesting to consider the share prices for these companies and how the analysts would advise us to invest.

This generates more money for the company and offers a potential business partner. Political is political change whether it be through the European Union or the UK, from one party to another in control. There are problems associated with using a single market in the pharmaceutical industry. Reports need to be informative — state what was done, what was learned, and how this relates to the reasons the report was written.

Silverman, Buying start-up companies so that they can launch their drugs on to market Revenue Streams Revenue from sales New software used improves the infrastructure of the company, saving them money by being more efficient Shares Table 3: The interest cover has increased from toshowing that the company is earning more money making it easier for them to interest charges on their debt.

Coupled with the current ratio, this has also increased across the presented timeframe further illustrating that AstraZeneca is successful enough to meet its short-term financial obligations.


With the aim to be success, AstraZeneca has developed flexible marketing strategies to market and distributes its products in local areas of emerging market. Technological change creates opportunities to invest in new products cutting costs.

The death rate in developing country due to inflectional diseases is also increasing due to lack of appropriate medicine. We can then apply these definitions to the following table: Being an international manager of this company, this report clearly shows the marketing plan of the company.

With so many business degrees available, you will find work reflecting multiple specialisms such as commerce and retail, to tourism and international business.

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Value Proposition Have personalised healthcare PHC where they match a patients characteristics to medicines for more effective treatment. Know your projected reader — knowing who your reader is, will help inform what they will expect from the report. So government regulations and legal issues have a direct impact on the way AstraZeneca operates.

I will begin briefly though with the financial risks for AstraZeneca in the pharmaceutical industry. Economical Invested heavily abroad in emerging markets e.

K Government is planning actions to ensure aviation reflects its environmental impacts. Economic influences are the level of interest rates and the level of inflation.

The types of laws that can affect the eating out industry are, tariffs on imports, a possible raise in value added tax and new health and safety laws, and also there is the possible introduction of laws from the European Union.

Channels Their customers being mainly distributors look towards organizations such as N. As a result the company needs to consider: As can be seen from the list below, AstraZeneca is ranked sixth in the pharmaceutical industry at the moment, however, with companies merging and patents expiring Roth,AstraZeneca could attempt to climb the ranks with new, innovative ideas that fill a niche in the current market.

There was improved in efficiency throughout the organization and some extra gains within other income. The motto of the company is to build a significant difference to patient throughout great medicines that bring do good to for patients and add value for stakeholders and society.

These are not an ideal situation to be in as with the market constantly changing and new drugs always being in demand it would not be hard for another pharmaceutical company to surpass AstraZeneca if they had a patent for an important drug. The word count is your guide — expect to include much discussion in a word report, while a report will need conciseness.

The following extract is also taken from the same report by AstraZeneca in Taken from ABPI publication on parallel trade and economic risk in pharmaceutical industry http: Social change involves changing attitudes and lifestyles.

It is a company fully focused on single purpose, to enable the people life altering condition to live better lives. Firm Infrastructure General Management, Compliance, Global Commercial, Accounting, Finance, Human Resources and Corporate Affairs, Operations, Legal, Research and Development, Safety, PR, Quality Management, IT Drew Fairchild, Human Resource Management Expatriate Management, effective and relevant training programmes, consistent policies for employees, recruiting and hiring new employees, motivating and rewarding employees Technological Development Increasing efficiency of employees, investment in technologies such as Lean Sigma to reduce manufacturing costs, ensuring specialised training is undertaken before implementing the various technologies, design for a new drug Procurement Restructuring, reviewing the prices of the drugs currently being sold, improving research and development costs, reviewing general and administrative costs, researching more cost effective options for buying high quality raw materials, constant monitoring of performance Anon.

Product market characteristics AstraZeneca is an innovative driven biopharmaceutical global business that supplies their products in more than countries. Overall, AstraZeneca is adjusting to their current situation well and has made the right decisions regarding how to bring their company forward.

Qualities of a Good Business Report A good report should be informative and must explain and examine a set of actions and results in response to a specific brief. This is because of increased competition due to loss of exclusivity Cooper, This is due to AstraZeneca including extra information after post launch clinical studies which is still protected by exclusivity agreements potentially until the 2nd December Cooper, The pharmaceutical company has stated that it will begin to reduce the number of disease areas it focuses on so that it can in turn produce a more specialised, better drug.

However, in practice it has been proven that despite the nature of the idea, the programme has been able to increase efficiency and effectiveness of the drug making cycle Johnstone, et al.PESTEL and SWOT Analysis of AstraZeneca pharmaceuticals Published: November 21, This is a report about entering a new market of AstraZeneca which is one of the world's greatest pharmaceutical manufacturing companies.

Analysis of AstraZeneca

Astrazeneca This Essay Astrazeneca and other 64,+ term papers, This case study is based on the Datamonitor Report Section A 1) The nature of competition: analysis In spite of its market share (4,20%), AstraZeneca realise a growth of 9,30%.4/4(1).

In the case of AstraZeneca they are a global company with financial results listed on the London, New York and Stockholm stock exchanges. These business ties mean that the company must meet the regulations not just for the US or UK but for all the countries they are involved within.

PESTEL and SWOT Analysis of AstraZeneca pharmaceuticals

An Introduction To The Astrazeneca Pharmaceuticals Commerce Essay. (AstraZeneca Annual report ) International marketing planning. Although exporting method is easy way for entering into a new market with low cost and risks but the company gets a low return and have a less control over the marketing activities in exporting.

AstraZeneca is a global biopharmaceutical company that was created when the Swedish company ‘Astra’ and the British company ‘Zeneca Group’ merged in (Jerrang & Goldberg, ).


Since then, it has immersed itself into the competitive pharmaceutical market and become a very successful business that specialises in the “research. How does health connect us all? AstraZeneca Annual Report and Form F Information new or total prescription data and audited sales data are taken, respectively, from IMS Health AstraZeneca Annual Report and Form F Information Overview Business Review.

Report about entering a new market of astrazeneca business essay
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